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Our Story

It's a wavy road ahead. But you don't need to drive it alone.


Passionate about problem solving

We're not consultants.

We're not a big agency.

We're 2 startup co-founders, who thought our 25+ years of combined experience working for top multinational hospitality & entertainment brands was enough to easily launch a successful startup. We were wrong.

You can be wrong a few times - if you're right when it really matters.


We eventually learned when to pivot, and how to get products to market sooner and iterate faster. This led to closing an early funding round, making it to the semi-finals of a respected pitch competition, and launching a scalable, revenue generating brand in a less saturated market.


Through resilience, constant learning, and listening to what customers really want, we've built up an understanding of how to overcome the pitfalls and roadblocks many founding teams face.

We help startups cross the finish line faster by offering our services to lighten your load. Providing a new perspective on some of your most challenging hurdles, and tangible solutions to prepare you for pitching investors and customers.

Our Process


Kick-Off Call

Things start by understanding where you need support. You get the chance to ask us anything and understand our methods. Together, we define a scope of work that aligns with your most urgent requirements.

Image by Cody  Chan


Research & Interviews

Once we understand your objectives, we begin the process of collecting the information needed to propose an action ready roadmap. Incorporating your vision & feedback into a custom solution.

Image by Thomas Lefebvre


Unlimited Revisions

We work until you're satisfied. With open communication during the entire process, tasks stay on track. We keep your end goal in mind and treat the project like our own. You receive a pitch-ready deliverable.

We've worked with global brands and those at the beginning of their story


"One of the best copywriters I have worked with in Hong Kong. They are an extremely hard worker who works to make your deadlines and will always go back to check and work on the feedback. Along with their fluent English and amazing on-point content creation work, they will be our go-to copywriter from now. They go above and beyond to write for exactly what you need. Best copywriter ever!"

Sharonna Chan, Camden Agency

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